As you might already know, adwords is the best way to drive traffic to your product related web sites. I am from Sri Lanka. And I have few digital products which I am selling through localized web sites and through international web sites. What I mean here is, for the most profitable products I have 2 different web sites. One is for the international audience and the other one is for customers in my country.
The point of having a localized web site is, you can offer your customers,
1. More flexible payment methods.
2. More flexible Delivery options.
3. Convenient contact methods.
4. Highly targeted information.
If there are 2 vendors selling the same product, customers tend to buy from the vendor more closer to his location.
True, this is year 2008, the Era of multinational online trade. But not all customers are familiar or willing to buy things from strangers who lives 1000 miles away.
This is where your localized web site comes in to action. Speak to your customer’s heart and elaborate the fact that you are one of them.
I can guarantee that you will make more sales than you are currently making from your standard web site.
But, how are you going to get traffic to your web site? Off line methods such as news paper/ magazine/ radio advertisements in your local media is great, but it can be costly. Google comes to our rescue once again here.
People talk about key word targeted adwords campaigns all the time. But have they miss out on Placement-targeted Ad Groups? This is a great way to get your localized potential customers to your web site.
Log in to your adwords account and go to New ad group – start with placements. From there, select your area as the targeted placement. In my case it would be my whole country. If you are from USA it could be your state.
If your product is in a niche which is important only to highly targeted customers use the “Browse categories” and ” Describe topics” option. But if your product has a general appeal to everyone, use “List URLs” option. That is what I am using.
This is an awesome feature. If you type in a web site which is popular in your area it will show you a list of related web sites which is also popular in your area. Visit these sites and check their alexa rank and content. If you think it meets your required criteria add them to your list of advertising sites. In my case, I shortlisted 30 local web sites with great traffic.
Some even had alexa rank of under 20k. And the greatest thing is I don’t have to pay more than $ 0.15 per click to get featured in these highly trafficked web sites. In some cases my cost was only $ 0.05.
If you are selling a cool mobile phone gadget, people who are reading news web sites might also be interested in your product. So do not target your ads only in the mobile phone category. In fact placing them in whole different sites might improve your click through rate. And you will find less competing ads.
I was only using key word targeted ads in the past 2 years and only started using “List URLs” option last week. And only GOD knows what I have been missing out in the past 2 years.
For keyword targeted ads my average conversion rate ( The percentage of people buy my product after coming through a Google ad) was 4.79 %. But in the last week, since I started using this option it increased to 9.12%. So basically my turnover almost doubled.
And the average cost per click also have reduced from $0.09 to $0.07. I wish some one could advised me to use this function long before. I have read many books on ad words but all of them was talking about keyword based ad campaigns.
I have given you some valuable information here. It might not be ground breaking, but I learned it myself through trial and error method. It worked. So I am sharing it with you. You can either ignore all this or start using this method. But if you do not try , you will never know what would have been the out come. To me, The biggest crime is stuck in between a decision.
If you only run a blog site it is high time you start a product related web site too. A product site can make 10x more money than your blog. Am I I am lying? Why don’t you find out for your self?
Do not forget to read,
How to cheat your visitors to sell more ?
Murder your competition with killer “sales techniques”
Hey thx friend for sharing this great knowledge. actually i think that trying selling products should get me in loss. I read many times that selling product costs too much advertising and we have to pay from our pocket if product is not selled . They paid from there pockets and stopped in loss. And they were doing affilaiting market where they are paid for just signing up.
I dcan’t take risk to advertise but i agree with you because you experimented and are succesful . If you try hard you can be succesful.
If you have a good product and have the brains to market it, nothing can go wrong. You might have to spend a bit on advertising initially. That is why there are low cost adverting options such as adwords. You can try out with a very low budget and pause your campaigns any time you wish.
I totally agree what anshul said..I better not risk trying this in my blog…. but indeed a great article thanks
@ Chethan,
Yes, there is no point using this in your blog. Use this in your product related sites. But if you are looking to earn money without spending any this is not for you. You do not know what you are missing….
flexibility is the key. But yes the ability to target the right people with the right amount of money is also important. I like the way you have listed out the items one by one. And what is the product you are selling on your product site?
Yeah, Adwords sure can help you get the traffic, but I consider it more important because of the high exposure your ad would get. I believe that without doubt Adsense is the most widely spread Ad Network. On most blogs and websites you’ll find Adsense to display your ads. So you don’t have to go to blogs to advertise personally, just advertise through Adwords and you’ve got those hundreds of blogs which you cannot get in the case of some other Ad Network like tribalfusion.
By the way, nice design!
I love the guide you gave us when subscribing to your news letter. That information and with this knowledge I am going to start something. Already bought a domain and hosting. You are doing a service. I am working at a development bank as a Investment analyst. That day job salary is only enough to ensure 3 meals and house rent, Nothing further that. Thank you very much for all these eye openers. I will keep you posted.
Very good information on this site. The only problem is I do not have a web site. Can you publish a step by step guide on how to create a web site? That would be a great help.
I also do not need redbull to get me wings. But I suck at online marketing. I had a web site 6-7 months back to promote a affiliate product. I couldn’t earn anything. Then I put Google adsense and got banned for clicking my own ads. :-)Now I don’t have any web site but I am inspired after reading your blog in the past few weeks. Any good advise that you can give me?
Oyata me information sinhalenuth danna barida? Api wage ayata loku udauwak. Okkome e-books thiyeeneth english walin. Therum ganna poddak amarui. Puluwan num try karanna. Thank you.
@ sanath,
Lack of time is my major problem. But I will try to do something regarding this.
@ sathyajith,
If you promote the correct product using the correct method, I do not think you would have failed. Read my posts about creating a killer sales pitch.
Awesome piece of work here. But, Eranda, can you tell us more about Adwords marketing and Conversion Page optimisation.
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