Murder your competition with killer “sales techniques”
Posted in: Business, Money, affiliate marketing, money making ideas
So many great products have failed in the past because they could not figure this part correctly. I have had sites with no sales. I have had sites which took 2 months to make the first sale. And now I have web sites which me and my fiancee are calling virtual ATM machines. All thanks to hundreds of tests I have done in my “sales pages”.
In fact you can do the same. Or even better. I am a 23 year old ordinary guy. I do not claim to be a guru, I do not have a huge list, I do not even have the paypal receiving option.
And I spend my day to day life with people who know nothing about Internet other than porn, facebook and gmail.
To make your job easier I thought of sharing what I have learned so far when it comes to preparing the all important “sales page”. You will be amazed to see the results if you can get done 7 out of the following 10 sales page techniques. Later I will put a donation button to send me my share :-)
The list is in a random order.
I like the color “black” a lot. Of course you can guess that by looking at my blog. My first ever product selling site was in black background with white font. Headings were light blue.
Result: 300+ visitors in the first week thanks to ppc but zero sales.
I changed the sales page to white background, dark grey font and red headings and launched another adwords campaign.
Result: 11 sales in the first 3 hours.
I do not know what it is, but the initial site layout looked great but made no money. The later looked pretty ordinary but it converted well. So, now I am using this killer combination in all my sales pages. It proved to be a winning combination.
Believe it or not, this will make a huge difference in your sales levels. There are people who are still afraid to purchase something online. They like the old fashion way of visiting a store and buy something. You can give them their sense of safety net by giving a reachable contact number. Not even 1% of your visitors will try to actually call you. But when they see a phone number they will feel safer to buy from you.
By reading the first few paragraphs, your readers will decide whether to buy your product or not. People are busy. If they want to read something long they will read “War and Peace ” by Leo Tolstoy. Not your sales pitch. You do not have to say all the things you know about the product.
Grab the readers attention, Arouse their interest , Build their desire, And ask them to take some form of ACTION. The best action would be to click the checkout button and proceed with the order. If you feel you have to give them more details, create another page and put a link in the navigation. Do not put all the stuff in the sales page. Focus your details to the point and to the order page.
Use review pages, blog posts, and influence your affiliates / promoters to pre- sell your visitors to the maximum. This way, they land in your site already with a prepared mind to purchase something. Greet them with a clearly visible “shopping cart button” and their credit card will take care of the rest.
Only 10% of people will buy something straight away even if they badly want to purchase it. Lot of people will postpone the action thinking, “okay , I will buy it tomorrow”, ” I will get this on my pay day”…etc. One thing you have to understand is people are busy. So busy that they could simply forget about your product.
That is why you have to keep reminding them of you. Try to capture their Email address when they first visit. Offer a bonus pack, valuable tips as a gift and expose your product to them frequently. If they do not want your email, they can simply “unsubscribe” from the list. So, use this as a powerful marketing tactic. But try not to annoy them. You will figure out the boundaries once you start using it .
I did not want to use this technique first, but when I started using this I realized I have missed hundreds of sales by not using this before. Only problem is, if you customer visit the page in a future date he will see that the offer is still going on with the ending dated changed. You can not make every thing right. There are small prices to pay if you want to succeed in this rat race. But if your product quality is great, no one is going to complain. So use the entire armory you have in your hand.
People love free stuff. People love Bonuses. If that is what needed to close a deal, why not offer it to them? Always try to give a complimentary product. And if you are selling a $30 product, do not put the bonus value as $1347. People are not dumb. (Not all.) Keep that in your mind all the time and try to be realistic in your approach.
No one likes to have deals with complete strangers or with robots. You are a human being and let your customers know that there is a real person behind all this.
Do not forget to put a link to the “about us” page. A picture of you will do a whole lot good. Unless you look like this. At the end of the sales page have your digital signature posted. Wish them luck. These little things add up when tuning your readers mind to make that all important purchase.
Everyone do mistakes when writing. No one is perfect. I bet you will find many small mistakes in this post. As long as the mistakes are small the readers will forgive you. They know you are not writing for “New York Times”. But keep the mistakes to the minimum. People who are used to using mobile phones and instant messaging are transferring that way of writing into all forms of writing. Do I need to mention that it is not the best way to approach your customer?
Google has dominated all our lives and web masters give the No 1 priority to Google most of the time. Google may send you traffic. But you have to compel your visitors and encourage them to take an action. They have not come here to take a look at your search engine optimization skills.
They are here to look for answers. If the answer is in your site they will go ahead and perform the action you want them to do. So balance your act and put readers first. You can always buy traffic from cheap PPC. (The best method of traffic if you are to sell something.)
I stop this post here to avoid this becoming another ” war and peace”. I will definitely share my other valuable sales techniques in my future posts. Pricing is very important. And in a recession like this, we have to change our pricing strategies. Expect to read all the details about the tests I have been doing and how they converted. And the “inspirational success stories part 2″ is coming soon.
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All the comments will get some link love so do not hesitate to share your ideas with us.
Do not forget to read,
How to cheat your visitors to sell more ?
