I was working on my “Create a blog and make money blogging series” when I received the following question to my inbox. I typed a reply halfway through and I realized this surely is a question common to all new internet marketers. I had this same question when I first started out.

I knew the exact problem even before I made a visit to his site. But I did pay him a small visit and here are the facts,

1. He has an excellently written sales pitch and a very professional looking design to go with it.
2. The script he sells is a winner and a bargain for the low price of $15.
3. A demo and a video guide to installation is provided.

So basically he has a quality product to offer and he has presented it in a professional manner attached with a affordable price. Why isn’t he making any sales?

You need targeted traffic.

The problem is the way he is getting traffic to his product site. As he says, his main source of traffic is via his travel and living web site which has nothing to do with video sharing. That is why I said I knew the problem even before visiting his web site. He should be targeting visitors who are looking to start a video sharing web site.

But it is not easy to get such targeted group of visitors via organic traffic. Probably there are few dozen established script sellers already competing for the top places in organic results and it will be impossible to beat them in the short run.

But we are not out of the game totally. I believe you have heard a marketing method called PPC (Pay- per-click advertising). Imagine if Mr Nayagan can compete head to head with industry giants for money bringing keywords.

Keywords targeted for visitors who are looking to start video sharing web sites…..

What is pay-per-click-advertising

In ppc advertising model, advertisers pay only when their ad is clicked. They bid on keyword phrases to their target market. Their ads will appear adjacent to or above natural results on a search engine results page or anywahere the advertiser chooses on a partcipating content site.

There are many PPC providers exist but Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators.

Let me tell you a little secret which no other internet marketer will tell you if they are in their clear conscious.

Take a look at this blog post or this web site. Not only I am giving my readers valuable information on how to make some extra money, I am promoting a great product too. They are the best of the best when it comes to forex and metal trading so I do not hesitate a moment when introducing them to my readers.

But most of my blog readers had already started trading with them during the past year. So I had to focus my attention on a new audience. People who are looking to start forex trading or at least finding new ways of making some extra money. I knew if I had to rely on SEO, I will have to wait for ages before ranking high for these very competitive keywords.

I set $0.12 as my “maximum pay per click” and ran a campaign with Google adwords with a “maximum daily budget” of $5. I targeted keywords such as,

” how to trade forex online”
“make money using forex”
” trading forex online”

and created a seperate campaign for each key word. ( I had 8 keywords to start with.)

I ran each campaign for 5 days one after another. I had to do this test run for closer to 40 days. After I completed test runs for all campaigns, I put my Google Adwords data and affiliate leads performance data to an excel sheet and compared the results.

I picked up a winner and below is the screen shot of that particular campaign.

Out of these 366 clicks. 72 visitors made it to my affiliate product’s page. 8 visitors gave me sales resulting a $550 commission. ( They pay up to $200 a sale. Join their partners program here if you like to give it a shot.)

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I deleted all other PPC campaigns I tried and I am still keeping this winning campaign live. Results may vary from time to time but I always earn at least 10 times the money I spend. That is what happen when you couple a high paying affiliate product with a winning PPC campaign.

I use Google adwords for my pay-per-click-advertising needs. Organizing and launching a campaign with them is not difficult. But you need to be patient to get successful results .

Initially you will have to do lot of tests. Trial and error method is the best way if you want to learn PPC properly. It will cost you some time and money to do the tests but it is still the best way.

If you would like to get mentored by someone who is already a master of this. the only recommendation I can give you is the smart people at PPC Coach
team. This program is compiled by well respected group of Canadian Internet marketers and has a proven track record of over 2 years in helping newbie money makers.

If you do not like to go through the trouble of learning PPC by yourself, now you can copy the exact campaigns launched by the best in the business thanks to SpyFu
. I do not know how ethical this is, but I know few people making thousands of dollars copying other people’s PPC campaigns.

But as I said earlier, Trial and error method is the best way to learn PPC. Use Google search to find answers to any of the technical problems you might come across. I have replied to many of the emails I received regarding PPC and I do not mind helping you out when ever I get a free time.

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