What Happens when Idiots Rule corporations? $400 Million Loss To The Country.

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This is a letter written by a patriotic Sri Lankan Who loves our country.

Why worry about the oil hedge Scam?

Firstly all patriotic Sri Lankan are shocked by the biggest foreign exchange scam in the history of the country with a lead foreign bank making use of the poor risk management skills of the chairman of CPC. Nationalistic Sri Lankans are shocked and traumatized due to the following reasons.

What is the impact?

1. My country’s foreign reserves will shrink by a massive USD 400 million. With USD 400 million the government can provide the entire country 100% FREE fuel for 45 days.

2. With USD 400 million, I can fund the war for more than 3 months.

3. With USD 400 million, I can provide the population of 19 million a subsidy of Rs 2300 each month. This includes for you and me.

4. My country has never been in need of foreign exchange more than now. Recently our foreign exchange position has depleted from USD 3.5Bn to USD 2.5bn due to the intervention by central bank to maintain rupee stability.

5. The biggest financial challenge for any Country amidst the on-going global financial crisis is to save the own foreign exchange. Not to pay for this.

6. If we lose USD 400 million, then the US Dollar against rupee will move from 110 to 125. The country will go into an economic crisis and this will be the starting point.

7. Why not spend the USD 400 million, we can fund the new port or the coal power plant projects.

How Did CPC get exposed?

This was started by Standard Chartered Bank. SCB operates in more than 65 countries and was awarded with the Global Energy Risk Innovation Award for beginning this transaction in 2007 in Sri Lanka. This indicates no other country was stupid to buy such hedge products except Sri Lanka.

SCB started selling unfair deals using unethical means (explained later). Later Citibank and Deutsche and Commercial also followed the party influenced by the greed for profits – “why not we also make money.” was the desire also for these banks.

The smart Bank of Ceylon and HSBC refused to enter into such agreements as they understood the unfair structure. Here are the reasons why it is unfair deal and why we should feel sorry for the government. You decide whether you would enter into such a structure or even gamble against such odds.

This is only a financial instrument and not a contract to buy oil. it is a huge wrong gamble that oil price will only go up up up and never down.

The hedge was one sided in favor of the bank – meaning there was NO floor for CPC to protect the down sided risk but with a nice cap to protect the banks risks. Unfair, unfair and this is not even a gamble but a cheat.

2. Any benefits the banks pay only for 2 months but CPC has to pay banks for 12 months. Sounds stupid but truly happened. Again not a gamble but a cheat structure. so if oil prices went up even double, CPC gets peanuts USD 3 Million per contract. amazing isn’t it!! so how can CPC say if price
went up i would get the blame for not hedging????

3. CPC pays for double the quantity hedged if price goes down, whereas the bank pays only for half the quantity hedged if price goes up. Have you heard of such a deal before?

4. Banks maximum exposure is USD 3 (THREE) million per transaction and CPC’s unlimited, as much as USD 400 million. you decide if this is a good deal.

5. Finally the deal is CPC paying for double the quantity, for 12 months with no floor to cover the down risks. For the bank, its half the quantity, for two months with a cap on the upside payment. This is not gambling but cheating. Because CPC is betting on a card pack where all the cards in there favor are removed from the pack.

6. This structure was called zero cost. Actually the banks should have paid an upfront premium to CPC for entering into such transactions.Alternatively the banks have reported more than USdollar 35 million (3.6 billion rupees) in profits from such transaction and the head offices of these branches have earned more than USD 52 million. (5.4 billion rupees) Central Bank and published financial records will indicate that these banks have already repatriated more than 27 million dollars during the past 9 months from the country to their head offices. And the big payments have not started yet….rs40 billion.

How Did CPC get scammed?

Good question and we all wonder why? You decide, if these are ethical practice and good governance.

1. The Chairman of CPC and a top decision maker traveled to Singapore, Dubai & USA several times on first class. The tickets were purchased by the foreign bank. The CEO of the foreign bank also joined them during these visits for entertainment and the travel never related to do with hedge. Although Mr. Asantha De Mel told recently at a press conference that he traveled globally to learn about hedging. Dubai and Singaporeare the most entertaining places in the world and you can imagine the fun. It’s a shopper’s paradise with lots of other activities.

2. The expenses during the travel were millions of rupees for entertainment plus – plus –plus. These were paid locally and also via the foreign branch offices. A scrutiny of the local bank records will reveal this. One of the marketing head responsible for selling this product in a foreign bank is the local pimp to the foreign CEO. He was given a handsome bonus including a vehicle for Rs 25 million, which he even travels today. Additionally was promoted as Head of the Corporate structure despite his own records for fraud in the bank.

3. Accounts were opened to the local decision makers in Singapore(Orchard Branch) and Dubai(Al Mankhool) which is the usual practice to say thank you for very large deals by international banks. As a matter of fact government officials were employed by the bank.

4. The bank not only employed government officials but also their family members. Miss Stephanie De Mel the daughter of the Chairman of CPC was provided employment at the Standard Chartered Bank dealing and Forex room a highly restricted area. The Petrol hedge product was developed in this room. Central Bank can verify this.

5. The losses started to build up in July 2008 and we all know that the derivative contracts are mark to mark on a daily basis by the banks and it is also a regulatory requirement. However, the banks did not inform and advise CPC to exit timely given the greed to grapple extensive profits
and bonuses for CEO.

6. It is industry knowledge that a few officers who had patriotic feelings towards the country raised the unethical practice within the bank. But these employees were treated un-fairly and terminated without any reasons and justification. A few of these employees have filed litigation.

More Violations!

1. There are violations to central bank directions and guidelines on
derivatives.

2. The Sri Lankan cabinet never approved this transaction. It was also
mis sold to the cabinet and the cabinet never knew about the unfair
structure and the exposure to CPC.

3. The Attorney General Approvals were not obtained for signing the
any documentation including the ISDA Derivatives Contract.

4. The board of CPC did not know the facts or approve the
transactions.

5. The Central Bank did not know the facts or approve the
transactions.

The situation now!

1. The CPC is exposed to payment of USD 400 million. CPC is defending the banks, see why above .

2. The CEO’s of the bank are putting pressure on the government, central bank and CPC to pay. If CPC fail to pay they will loose their jobs. No one has interest about the country.

3. The CEO’s of the banks are pushing to re-structure the debt claiming this is sovereign risk and willing to provide discounts and hair-cuts. this is not sovereign risk as the Central Bank & Treasury did not approve the transaction. It is not like a loan or bond. it is a speculative instrument that has gone wrong like in the USA.

4. if restructured, it will only serve to regularize the scam and still hundreds of millions of $ will have to be paid. Central Bank should declare transaction NULL & VOID The foreign banks are attempting to tarnish the image of the country by putting fear that this is sovereign default. it is not.

5. Some patriotic citizens are expected to file a fundamental rights case.

The legal fact!

1. CPC need not pay a single penny since this was miss selling.

2. There is ample evidence for miss selling.

3. There are ample court cases where court never favored mis selling
and have pronounced that these transactions are null and void. There are
legislative laws in the UK, USA, Canada, Singaporeand various other
countries against such acts to protect governments and its citizens.

Can the foreign Banks help the country for future foreign Debt?

The CEO’s of foreign banks are putting undue pressure and fear on the government and the Central bank saying that this is a sovereign default and the government will not be able to raise any debts in the future.

1. The current global financial crisis is expected to continue
for at least for the next two years. In this situation several foreign
banks are getting bankrupt and in fact the governments are helping them
with bail out plans.

2. Citibank and Standard Chartered Bank shares have crashed by
over 60% and they are looking for help for themselves to survive from
governments. They have no liquidity and risk appetite.

3. The three foreign banks involved in this transaction have no
commitment to the soils of Sri Lanka. The proof is that all of them do not
have a single branch outside Colombo although they have been milking the
country for over 100 years.

4. The recent debts raised by the foreign banks are in fact
international syndicate loans and these banks only acted as brokers and
there participation is less than 5%. The government can do the same
structure with other local banks as well as other foreign banks.

5. In the present global financial crisis and Sri Lanka’s low
credit rating, it is anyway not possible to borrow more overseas at
acceptable rates. so better save the reserves you already have.

6. Why should the government pay USD 400 million which had no
benefit to the country to repay a new USD 200 or 300 million of debt.
First save what you have in your hands.

What should the Government Do!

1. Appoint an independent committee to investigate into the mal
practices.

2. Central Bank has started investigation but there is severe external
pressure on them to close their eyes.

3. The bribery and corruption department and the CID to investigate.

4. Legally punish for the offense and save the country’s foreign
exchange.

5. Do not allow the opposition parties with vested interest to take
advantage and include the government also a party to this scam. Government
didn’t know.

6. Do not allow the foreign banks to take shelter under sovereign
risk. This is not sovereign risk but mis selling and scam. Standard
Chartered was involved in a similar case (Harshad Mehta) in Indiain March
1992. The government of Indiatook a serious stand against unethical
practice and Sri Lankashould do the same. We should communicate to the
international world that we cannot be taken for foolish financial rides.

7. Take serious action against any institute, person that try to
tarnish the sovereign image of this country to shelter from mis selling.
We are a trustworthy honorable country.

8. The government should not under any circumstance agree to any
re-structure or hair-cut thinking this is sovereign default. The
government has no obligation as per proven case laws to oblige for mis
selling and corrupt deals as per international laws and practices.

If you love your country pass this on to put pressure to government not to
pay out our precious dollars on this treason scam

THIS IS WRITTEN BY AN INDUSTRY EXPERT WITH EXTENSIVE KNOWLEDGE ON HEDGE
PRODUCTS AND EXPERIENCE IN FINANCIAL SERVICES BOTH LOCALLY AND
INTERNATIONALLY WITH THE INTENTION OF SAVING THIS COUNTRY’S FOREIGN
RESERVES AND THERE BY BUILD A BETTER FUTURE FOR ALL THE CITIZENS OF THIS
COUNTRY AND THE FUTURE GENERATIONS.

This Review does not reflect the view of the owners of antharjalaya dot com. This is a letter written by a patriotic Sri Lankan who loves the country and published here to give it the much needed attention. If you have anything to add, correct or ask, please do not hesitate to use the comments section.

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How To Create An Online Store In One Minute?

Pepperjam store builder
In my previous posts I have mentioned how important it is to become a pepperjam affiliate if you are serious about making money online. They have just made your work easier with the introduction of “pepperjam store builder”. Now you are just one minute away from building the perfect store for your website / blog.

Update : 05/04/2009
Unfortunately pepperjam has become a scam advertising network. I did not see it coming. Pepperjam is not making payments to their affiliates now. I apologize if you join them through me. If you are still promoting them, remove the ads. Pepperjam is a scam ad network.

The process here is very simple. Log in to your account and go to the pepperjam store builder page. You will see all the advertisers with product feeds in this section. Remember, You will only see a product feed if you have applied and got approved to that particular advertiser’s program. Select all feeds applicable to your web site or blog’s niche.

If you need, You can filter results to get more specific products. For example if your advertiser has a wide range of clothing products, you can filter it to show only t-shirts. If you leave this field blank, you will get all the products available in their program. You can also select how many products you want to display in one page. I suggest you to use at least 6 products to give your readers a good variety.

Once you finish selecting products, you can customize the look of the store. Don’t be lazy and Do not use the default settings. You can be creative here. Try testing with many color combinations as possible till you get the perfect store to impress your visitors.

You can build the store in your existing web site/ weblog or purchase a new domain just for this. I have seen many publishers built pepperjam stores on new domains. For me, I created a seperate page for my store here. The product feed will be replaced with t-shirts later on.

Doesn’t it looks good? And it can’t get simpler than that. No need to program anything. You just have to copy paste the code given by pepperjam. If you run on wordpress, Do not forget to tick the “Wordpress Optimized” radio button to get a wordpress optimized script.

And to make things much more interesting, they are holding a contest to select the best pepperjam store. If you emerge a winner, you will receive a grand cash prize of $1000. Isn’t that great? Even if you do not win, if you are among the first 100 blogs to showcase a store in your blog, pepperjam will credit $10 bonus to your account.

Do not forget to read,
Virus Guards Eating Your affiliate earnings?
Spy your competitors to become successful !

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The Power of Segmentation and Google Adwords.

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As you might already know, adwords is the best way to drive traffic to your product related web sites. I am from Sri Lanka. And I have few digital products which I am selling through localized web sites and through international web sites. What I mean here is, for the most profitable products I have 2 different web sites. One is for the international audience and the other one is for customers in my country.

The point of having a localized web site is, you can offer your customers,

adwords campaign1. More flexible payment methods.

adwords campaign2. More flexible Delivery options.

adwords campaign3. Convenient contact methods.

adwords campaign4. Highly targeted information.

If there are 2 vendors selling the same product, customers tend to buy from the vendor more closer to his location.

True, this is year 2008, the Era of multinational online trade. But not all customers are familiar or willing to buy things from strangers who lives 1000 miles away.

This is where your localized web site comes in to action. Speak to your customer’s heart and elaborate the fact that you are one of them.

I can guarantee that you will make more sales than you are currently making from your standard web site.

But, how are you going to get traffic to your web site? Off line methods such as news paper/ magazine/ radio advertisements in your local media is great, but it can be costly. Google comes to our rescue once again here.

People talk about key word targeted adwords campaigns all the time. But have they miss out on Placement-targeted Ad Groups? This is a great way to get your localized potential customers to your web site.

Log in to your adwords account and go to New ad group – start with placements. From there, select your area as the targeted placement. In my case it would be my whole country. If you are from USA it could be your state.

If your product is in a niche which is important only to highly targeted customers use the “Browse categories” and ” Describe topics” option. But if your product has a general appeal to everyone, use “List URLs” option. That is what I am using.

This is an awesome feature. If you type in a web site which is popular in your area it will show you a list of related web sites which is also popular in your area. Visit these sites and check their alexa rank and content. If you think it meets your required criteria add them to your list of advertising sites. In my case, I shortlisted 30 local web sites with great traffic.

Some even had alexa rank of under 20k. And the greatest thing is I don’t have to pay more than $ 0.15 per click to get featured in these highly trafficked web sites. In some cases my cost was only $ 0.05.

If you are selling a cool mobile phone gadget, people who are reading news web sites might also be interested in your product. So do not target your ads only in the mobile phone category. In fact placing them in whole different sites might improve your click through rate. And you will find less competing ads.

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I was only using key word targeted ads in the past 2 years and only started using “List URLs” option last week. And only GOD knows what I have been missing out in the past 2 years.

For keyword targeted ads my average conversion rate ( The percentage of people buy my product after coming through a Google ad) was 4.79 %. But in the last week, since I started using this option it increased to 9.12%. So basically my turnover almost doubled.

And the average cost per click also have reduced from $0.09 to $0.07. I wish some one could advised me to use this function long before. I have read many books on ad words but all of them was talking about keyword based ad campaigns.

I have given you some valuable information here. It might not be ground breaking, but I learned it myself through trial and error method. It worked. So I am sharing it with you. You can either ignore all this or start using this method. But if you do not try , you will never know what would have been the out come. To me, The biggest crime is stuck in between a decision.

If you only run a blog site it is high time you start a product related web site too. A product site can make 10x more money than your blog. Am I I am lying? Why don’t you find out for your self?


Do not forget to read,
How to cheat your visitors to sell more ?
Murder your competition with killer “sales techniques”

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