I wish I could say I knew it. But I was too afraid to publish anything about him since I did not have any evidence to prove my sayings.

This guy was on National TV every week and acted like the savior of all student population.

So most people kept their mouths shut even though a lot have suspected him about his integrity. Anyone with a sense could smell that he is not up for any good when there were endless advertisements inviting people to invest in his unlicensed investment company.

I live in a country where most of the people do not know how there next meal is going to come by. It is not an exaggeration but the hardcore reality. So when someone famous offer them a luxury investment opportunity most of the people are going to fall for that. Especially when he is an authority figure created by the media and has been a popular character in the country for the last 10-15 years.

Now it is all done. Sakvithi Ranasinghe, the famous English tuition master has evaporates with five billion rupees collected from innocent Sri Lankans. Those innocent people wanted nothing but a sound financial future. He had offered returns as high as 30 percent. By contrast, one year government bonds yield a return of only 18 percent.

These investments were life savings of them. Some has sold their only property and invested in his company. Poor women who had to work years in Middle East are now left with only a paper certificate.

Tax payers pay billions each year for the salary of Central bank employees just so we can listen to their aftermath press releases.

We thought you would learn after the Pramuka bank Incident, We thought you would learn after the Goldquest incident. What about Lotus investments? Are you aware that this is run by the same guys behind Goldquest? What about the seagul scammers.

All these companies scammed billions and the owners still lives their luxury lives overseas.

And our Central bank keeps on doing press releases. God Bless Sri Lanka.

Our request to control bodies is, “Please do not let this happen again”. Do a complete analysis about Forestry companies.All these companies are promising outrageous profits.

For an example take a look at the Returns chart of Touchwood investments.

Initial cost – Income
Rs 90,000 – Rs 3,000,000
Rs 177,000 – Rs 6,000,000
Rs 350,000 – Rs12,500,000

$ 1 = Rs 110

I am not suggesting they all are scammers. But I am not really comfortable with the above numbers. And to make things worse, their investment plan is maturing only after 15-20 years. Have the authorities done their reviews about these companies? If not, it is high time you start doing it. These companies collect millions each day from investors and hundreds of people rely on them for their financial future.

Central bank says they have banned all network marketing schemes. Can someone explain what Lotus investments is doing? Tiens Lanka, Are they any better? How are they operating from the heart of Colombo? To the Central bank officials, there are rats in your institution. People expect lot more from you than what you are doing at the moment.

“Antharjalaya” is a site which gets loads of visitors from all around the world. I sincerely request from my international readers to help us catch this scammer. He may be in your country. Spread his photo around. Do what ever it’s necessary. No crime is greater than ripping off the poor. He has done the ultimate crime and we need him back in Sri Lanka before he spends out most of it on prostitutes and on gambling. ( He is addicted to both.)

Help us spread the word and capture this criminal. Your digg, stumble, reddit vote will matter a lot this time.

Do not forget to read the Following.
I am giving away Rs 23,000 in cash.

Share market suckz, Let's play with Euros and dollars.

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Have you seen visitors who spend 0 seconds in your web site? Have you noticed vast majority of your readers spend less than 10 seconds in your site? If the answer is yes, you got to work on your hook.

A hook is something that grabs your visitor’s attention and makes them curious enough to read the rest of your sales pitch / article / blog post.

If you are serious about making your way to the top, you always got to use a hook in your headline.

““Amazing Secret Discovered By One-Legged Golfer”

John Carlton, the writer of the above headline and one of the best copy writers in world, claims that, this headline is the most ripped off headline in history…Fair enough. He should be right. I can bet that every golfer who read the above headline kept on reading! He wrote this for golfers. But you can identify the characteristics of his great headline and craft your own for your own niche.

I couldn’t write to this blog last few days because I was working on another niche site. As you all know by now, I am not a blogger by profession. I launched my new niche site last Wednesday but it did not perform well as I expected. There were lot of readers who spent less than 10 seconds on the site. And obviously I did not get the return for what I spent on adwords.

I usually write my own sales copy. But this time due to exams, I had to hire some one from elance to do the writing job. The copy was okay. The ending was superb and very persuasive. I was wondering what went wrong.

So I thought of taking 45 minutes to re-write the whole thing. But I only had to change the header as rest of it was perfectly written. I just took out a “big word” from the header and replaced it with a “simple word”.

You cannot hook a reader with big words. It can turn people off and if you are using them incorrectly you could be missing out on sales. People do not visit your web site to judge your intellectual capacity. (This might work on few niches though.) So keep it simple and try to connect with your readers personally.

For example, what terms you think will connect more with your readers? The words on the left hand side or the words in the right hand side?

“Wealthy” — “Rich”
“Intelligent” — “Smart”
“Sufficient” — “Enough”
“Manufacture” — “Make”
“Additionally” — “What’s more…”
“Anticipate” — “expect”

I do not think I have to answer the question as it is pretty obvious. There are hundreds of words that can be used to hook your visitors with you. Go to the top selling sites and try to identify their hooks. Than make a list and when you are writing your next sales copy or blog post, use them to glue your visitors to your site.

After all, it is very hard to get visitors these days. So it is very important to keep the traffic as long as possible in your site. If you noticed the last few headlines I used at my blog, They helped me to do exactly that. Not only most visitors stayed beyond 2 minutes, page views increased by 60%. It’s all about the hook…Start using it.

I wrote this post as a continuation from the last post. I got lot of emails asking more questions about preparing the sales pitch. I replied to most of them but I cannot personally reply to all the emails as time is the most valuable thing to me these days. So I thought of writing more about this in the coming posts. subscribe to my Rss feed or News letter to get them as soon as I hit the publish button.

If you like my post please give it a thumbs up.

Do not forget to read.
Murder your competition with killer “sales techniques”

How to cheat your visitors to sell more ?

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